About a year ago, bar owner Justin Henrichsen started offering THC seltzers and cocktails at his four establishments in Rapid City, catering to a growing demand for cannabis-infused drinks. While alcohol remains the most-used drug in the US, daily cannabis use has outpaced daily drinking. In states where recreational cannabis is legal, consumers are turning to THC beverages as a healthier alternative to traditional alcoholic drinks.
Nowadays, THC drinks put in work to hide the weed, with companies like Artet, Cann, and Wynk offering a variety of tasty and refreshing options. However, Gov. Mike Parson's ban aims to crack down on intoxicating hemp edibles that mimic candy, sparking controversy within the hemp industry. Despite this setback, the market for low-dose drinks and edibles is maturing and ready to face the competition from recreational marijuana dispensaries.
One of the leading players in the THC beverage market is Artet, known for its sparkling THC beverages like the chamomile-lemon spritz and aperitif. These drinks contain a balanced 2.5mg of THC per 50ml, providing a subtle but enjoyable high for consumers. The state's market for THC drinks has exploded into a nearly $200 million industry over the last two years, showcasing the growing popularity of cannabis-infused beverages.
THC-infused drinks were inadvertently legal through the 2018 farm bill, opening up opportunities for companies to innovate and create unique products for consumers. With a variety of flavors and dosages available, THC drinks appeal to a wide range of individuals looking for a different way to relax and unwind.
In the competitive landscape of cannabis products, THC beverages offer a convenient and discreet option for those looking to consume cannabis without smoking or vaping. Whether it's a relaxing evening at home or a social gathering with friends, cannabis drinks provide a refreshing alternative to traditional alcohol.
As more states legal recreational cannabis, the demand for THC drinks is expected to continue growing. Companies like Cann and Wynk are capitalizing on this trend by offering high-quality, flavorful beverages that cater to the evolving preferences of consumers. With a focus on quality ingredients and innovative flavors, THC drinks have become a popular choice for those seeking a new way to enjoy cannabis.
Overall, the rise of THC drinks represents a shift in consumer preferences towards healthier and more socially acceptable ways to consume cannabis. With a diverse range of options available, from sparkling seltzers to herbal aperitifs, cannabis-infused beverages are reshaping the landscape of the beverage industry and providing a refreshing alternative to traditional alcoholic drinks.
